As a Digital Marketing Manager, I am responsible for developing and executing a comprehensive digital strategy that enhances the marketing plan for multiple products. I interact regularly with other teams, providing recommendations as well as ongoing reporting, analysis, and optimization guidance. I also work with Data Visualization in Tableau to create easy to read dashboards for our strategic partners. 

As a freelance marketing and data analyst, I leverage my extensive experience in Higher Education to deliver results-driven marketing strategies and data-driven insights. My expertise includes project management, cross-departmental collaboration, and B2B marketing campaign support. Proficient in tools such as SQL, Tableau, and Google Ads, I provide comprehensive data analysis and visualization to help clients optimize their marketing initiatives and achieve growth across various regions. My services include market research, quantitative and qualitative analysis, and performance reporting, enabling clients to make informed decisions and maximize their ROI. 

At the University of North Texas, I held various roles that allowed me to grow and develop my skills in marketing and data analysis. As Assistant Director of Departmental Marketing, I led the marketing and website strategy for the regional campus and academic college. I allocated and managed a $200,000 annual budget for efficient ROI and developed and implemented B2B marketing campaigns.

In my role as a Marketing Analyst, I persuaded executive management to expand marketing initiatives during the COVID-19 pandemic, emphasizing strategic growth opportunities. I expanded my team to six members, mentored new hires, and increased enrollment by 10% through strategic marketing initiatives.

As a Marketing Specialist, I managed 18 marketing projects, streamlined processes, and served as the marketing liaison for UNT at Frisco. I successfully completed re-branding and web design projects, managing a budget of $500,000.

Finally, as a Student Data Analyst, I assisted with data analysis and reporting for different university departments, processed over 8,000 surveys annually, and conducted ad-hoc data requests comparing UNT to other Texas universities.